Five Ways to Support Small Businesses Without Spending Money
Whether you’re giving up impulse spending for Lent or simply want to be more intentional about your budgeting, I’ve got the guide for you. This year I set out to be incredibly savvy with what we need in our home, how much practicality an item gives me, and how to put a dollar amount on inspiration. I truly believe that if you leave a retail space inspired to use something you already own or place a pin in it in case you see it out in someone’s front lawn, there should be a sense that you too left the store with something valuable, whether or not you made a purchase.
1. Window Shopping For Inspiration
Browsing isn’t just for buying, in fact I argue there’s no better time to use it for inspiration! Take note of how products are styled, displayed, or paired together. In the retail world, often you’ll see what is called vignettes which are groups of items together to give the buyer an idea on how they’ll use the product. It may also give a theme to a lifestyle. Maybe you’ll discover a new way to wear something you already own.
➡️ Example: Think about that cozy coffee shop with a unique mug display — could you recreate that at home?
2. Hype It Up
If you see something cool, share it! Snap a photo and post it on social media. Tag the business so they get credit, and your post might help them reach new customers.
➡️ Example: “Saw these amazing handmade earrings today at [store name] — someone go grab them before they’re gone!”
3. Engage With Their Content
Social media algorithms reward engagement. The more likes, comments, and shares a post gets, the more people see it. With platforms leaning more towards ad revenue to boost visisility for small businesses. This free hack can help them beat the pay to play tactics. A quick double-tap or thoughtful comment can make a big impact. Recently, platforms like Instagram have taken things a step further buy rewarding posts that are frequently saved. If you intend to recall a special or an new item that was released this is a great way to follow back up when it’s buying time while you assess if it’s something you actually need.
➡️ Example: Instead of just liking a post, leave a comment: “Love this new collection!” or “Can’t wait to visit soon!”
4. Write a Standout Review
Had a memorable experience? This is your time to write home about it! Reviews help small businesses build trust and attract new customers. Whether it’s on Google, Yelp, or their own website, your words matter.
It doesn’t have to be long winded but extra points if you shout out staff members you have had pleasant interactions with or share a time the business went above and beyond. I worked at a coffee shop that staffers were rewarded $20 every time their name was mentioned in reviews. It’s a way to relay to business owners that not only did they do a impeccable job in establishing a favorable experience but they hired people that leave a huge impression on them.
➡️ Example: “Jessica was so friendly, and the selection was unique! I love supporting this shop.”
5. Share Their Story
Tell friends, family, and coworkers about the businesses you love. Go beyond just mentioning them — share why they’re special. Is it their mission, the owner’s story, or the way they make customers feel welcome? A little storytelling goes a long way in making people want to check them out.
➡️ Example: Instead of just saying, “I love this bakery,” try: “This bakery started as a mother-daughter dream, and now they make the best sourdough in town. Plus, they donate extra bread to a local food pantry!”
People connect with stories, so when you talk about what makes a business unique, you’re not just recommending a place . You’re helping others feel invested in supporting it too.
Final Thoughts
Supporting small businesses doesn’t have to cost a thing. These free, simple actions help keep your favorite spots thriving while strengthening your local community. So next time you visit a small shop, remember: even if you don’t buy today, you can still make a difference.